Writing an Upwork proposal is a skill in itself, and just like any other skill, practicing can improve your techniques. When it comes to writing a good proposal, the structure is one of the most important things to consider. While each proposal should be unique to the freelancer and job description, there are a few common elements that most good proposals include:
A quick, straightforward greeting and introduction followed by a concise restatement of the client’s core need or problem.
A clear statement that tells clients that you can solve their problem and that you can start right away.
A short pitch, preferably two to three sentences, telling the prospective client exactly why you’re an excellent fit for the job.
A brief but detailed description of the methods and processes you’ll use to approach the project and provide excellent service.
Attachments such as relevant documents, files of sample works, or links to your portfolio demonstrating your past projects related to the client’s needs.
Upwork proposal examples
Here are three Upwork proposal examples for a freelance writer position. Each of these Upwork samples is structured to present the freelancer as the perfect fit based on a hypothetical client’s job description.
Upwork proposal example:
Hi,
I would love to be your freelance writer and help you execute your website content strategy.
I have 5 years of experience writing content for websites, including Forbes.com, Buzzfeed.com, and more. Below, I’ve linked two samples that showcase my writing ability in a similar niche to your brand. As you can see, I understand your audience and know how to write compelling articles to get your website visitors to purchase your products.
I can complete 1,000-word articles with a 2-day turnaround time. Would that work for your needs? Let me know if my writing meets your expectations, and we can set up a time to talk about your project in more detail.
Example Website Content #1 (link)
Example Website Content #2 (link)
Thanks,
John Doe